At Associated Banc-Corp, we’re proud of our long and rich tradition of providing superior financial services to our communities, combined with exceptional customer service. Personal service is our guiding principle, from providing products that meet and exceed individual customer needs, to doing the “little things” that make your experience with Associated a special one.
Our History
Associated Bank, as we know it today, is the result of many mergers and acquisitions. The roots of our founding banks run deep in our communities.
The founding of Associated Bank dates to 1970, when three strong banks in Northeast Wisconsin – Kellogg Citizens Bank of Green Bay, Manitowoc Savings Bank, and First National Bank of Neenah – formed a powerful alliance. The Neenah-based bank is the oldest branch of our family tree dating back to 1861.
Another key event in Associated’s history was the merger of First Financial and Associated Bank in 1997, retaining the name of the latter. First Financial was a consolidation of many mostly Wisconsin based Thrifts and Savings and Loan banks.
At Associated, we’re proud to have a legacy of service to our customers and communities that spans more than 150 years!
Vision and Values
Associated Banc-Corp will be the most admired Midwestern financial services company, distinguished by sound, value-added financial solutions with personal service for our customers, built upon a strong commitment to our colleagues and the communities we serve, resulting in exceptional value for our shareholders.
| FINANCIAL SOLUTIONS WITH PERSONAL SERVICE By exceeding our customers’ expectations and winning their loyalty, trust, and respect, we will build and maintain deep and lasting relationships. |
WHAT WILL SET US APART is our ability to listen, understand, and deliver personalized attention and support to our customers, resulting in a superior combined value of products and service. |
| COMMITMENT TO OUR COLLEAGUES AND COMMUNITIES By investing in our people and allowing them to apply their talent and grow as individuals, both personally and professionally, we will:
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WHAT WILL SET US APART is our straightforward and common-sense approach to our work and communications, as well as generosity with our time and resources in the communities where we live and serve. |
| VALUE FOR OUR SHAREHOLDERS By achieving consistently superior financial returns and profitability, we will position ourselves for sustained growth, stability, and shareholder value. |
WHAT WILL SET US APART is our relentless and disciplined focus on improving the fundamentals of our business. |